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The Voice of the Room: Getting the Right Moderator For Your Event in Africa

Across Africa’s most influential summits - whether in Nairobi, Kigali, Johannesburg, or Lagos - there is a consistent, often underestimated factor that determines whether an event simply runs… or truly resonates: the moderator. At Zuce Group, we’ve seen this...

Africa’s Hospitality Sector is at an Inflection Point

A More Grounded Conversation For a long time, Africa’s tourism and hospitality sector has been framed around future promise. The continent has been positioned as emerging - rich in culture, natural assets, and opportunity, but still “on the way.” That framing is...

The State of MICE Travel in the Middle East: Disruption, Resilience, and Emerging Alternatives

The Middle East has long been a central hub for global MICE activity, supported by strong infrastructure, connectivity, and consistent investment. However, recent geopolitical tensions are beginning to influence travel patterns, with early indicators pointing to shifts in sentiment, air access, and event planning confidence.

While these disruptions are real, they are not uniform across the industry. Demand for business travel and in-person engagement remains resilient, and events are expected to play a key role in driving recovery once stability returns.

At the same time, the current environment is creating space for alternative destinations to emerge. As organizers reassess risk, cost, and accessibility, cities such as Kigali and Nairobi are increasingly being considered as practical, well-positioned options for conferences, exhibitions, and regional gatherings.

This article explores how the MICE sector is adapting—and what this shift means for both established hubs and emerging destinations.

Advertising in Kenya and Rwanda: A Practical Approach for Brands Entering East Africa

For many brands expanding into Africa, Kenya and Rwanda are often the first markets to consider. Kenya offers scale, visibility, and access to a broad consumer base, while Rwanda provides a more structured and efficient environment for targeted engagement. Both...

Why Brands Are Turning to East Africa for Market Entry and Visibility

Over the past decade, Africa has moved from being a long-term opportunity to an active market for global business expansion. Companies from China, the Middle East, and Europe are increasingly entering the continent - not only to access resources, but to tap into a...