by ZUĆE Group | May 7, 2026 | Events & Experiences, Insights & Perspectives, MICE & Industry Insights, Planning your Event
Across Africa, conferences are changing. For years, the standard format remained almost identical. A ballroom setup. Long speeches. Panel discussions running all day. Networking squeezed into tea breaks. Most organizers focused heavily on programming while giving less...
by ZUĆE Group | Apr 2, 2026 | Event Marketing & Visibility, Events & Experiences, Insights & Perspectives, MICE & Industry Insights
A More Grounded Conversation For a long time, Africa’s tourism and hospitality sector has been framed around future promise. The continent has been positioned as emerging – rich in culture, natural assets, and opportunity, but still “on the way.” That framing is...
