by ZUĆE Group | Apr 20, 2026 | Events & Experiences, Insights & Perspectives, Planning your Event
Across Africa’s most influential summits – whether in Nairobi, Kigali, Johannesburg, or Lagos – there is a consistent, often underestimated factor that determines whether an event simply runs… or truly resonates: the moderator. At Zuce Group, we’ve seen...
by ZUĆE Group | Apr 2, 2026 | Event Marketing & Visibility, Events & Experiences, Insights & Perspectives, MICE & Industry Insights
A More Grounded Conversation For a long time, Africa’s tourism and hospitality sector has been framed around future promise. The continent has been positioned as emerging – rich in culture, natural assets, and opportunity, but still “on the way.” That framing is...
by ZUĆE Group | Mar 26, 2026 | Behind the Scenes, Destination Spotlight, Digital & Event Technology, Insights & Perspectives, MICE & Industry Insights, Partnerships & Collaborations
The Middle East has, over the past decade, established itself as one of the world’s most important hubs for Meetings, Incentives, Conferences, and Exhibitions (MICE). Cities such as Dubai, Abu Dhabi, and Doha have built strong reputations supported by advanced...
by ZUĆE Group | Dec 27, 2025 | Event Marketing & Visibility, Insights & Perspectives
Over the past decade, Africa has moved from being a long-term opportunity to an active market for global business expansion. Companies from China, the Middle East, and Europe are increasingly entering the continent – not only to access resources, but to tap into...
