by ZUĆE Group | Jun 9, 2026 | Event Marketing & Visibility, Insights & Perspectives, Public Relations & Communications
A few days ago, a simple post on X (formerly Twitter) sparked an unexpectedly deep conversation across East Africa. Marketing strategist Janet Machuka observed something many people had been quietly feeling: “Maybe it’s just me, but I’m not feeling...
by ZUĆE Group | Jan 15, 2026 | Destination Spotlight, Event Marketing & Visibility, Public Relations & Communications
For many brands expanding into Africa, Kenya and Rwanda are often the first markets to consider. Kenya offers scale, visibility, and access to a broad consumer base, while Rwanda provides a more structured and efficient environment for targeted engagement. Both...
