by ZUĆE Group | May 18, 2026 | Destination Spotlight, Event Marketing & Visibility, Insights & Perspectives, MICE & Industry Insights
For decades, Nairobi operated as East Africa’s undisputed commercial and diplomatic hub. Regional headquarters, multinational corporations, development agencies, media houses, and international organisations naturally concentrated around the city. Kenya’s capital...
by ZUĆE Group | May 7, 2026 | Events & Experiences, Insights & Perspectives, MICE & Industry Insights, Planning your Event
Across Africa, conferences are changing. For years, the standard format remained almost identical. A ballroom setup. Long speeches. Panel discussions running all day. Networking squeezed into tea breaks. Most organizers focused heavily on programming while giving less...
by ZUĆE Group | Apr 20, 2026 | Events & Experiences, Insights & Perspectives, Planning your Event
Across Africa’s most influential summits – whether in Nairobi, Kigali, Johannesburg, or Lagos – there is a consistent, often underestimated factor that determines whether an event simply runs… or truly resonates: the moderator. At Zuce Group, we’ve seen...
by ZUĆE Group | Apr 2, 2026 | Event Marketing & Visibility, Events & Experiences, Insights & Perspectives, MICE & Industry Insights
A More Grounded Conversation For a long time, Africa’s tourism and hospitality sector has been framed around future promise. The continent has been positioned as emerging – rich in culture, natural assets, and opportunity, but still “on the way.” That framing is...
by ZUĆE Group | Mar 26, 2026 | Behind the Scenes, Destination Spotlight, Digital & Event Technology, Insights & Perspectives, MICE & Industry Insights, Partnerships & Collaborations
The Middle East has, over the past decade, established itself as one of the world’s most important hubs for Meetings, Incentives, Conferences, and Exhibitions (MICE). Cities such as Dubai, Abu Dhabi, and Doha have built strong reputations supported by advanced...
