by ZUĆE Group | Apr 2, 2026 | Event Marketing & Visibility, Events & Experiences, Insights & Perspectives, MICE & Industry Insights
A More Grounded Conversation For a long time, Africa’s tourism and hospitality sector has been framed around future promise. The continent has been positioned as emerging – rich in culture, natural assets, and opportunity, but still “on the way.” That framing is...
by ZUĆE Group | Jan 15, 2026 | Destination Spotlight, Event Marketing & Visibility, Public Relations & Communications
For many brands expanding into Africa, Kenya and Rwanda are often the first markets to consider. Kenya offers scale, visibility, and access to a broad consumer base, while Rwanda provides a more structured and efficient environment for targeted engagement. Both...
by ZUĆE Group | Dec 27, 2025 | Event Marketing & Visibility, Insights & Perspectives
Over the past decade, Africa has moved from being a long-term opportunity to an active market for global business expansion. Companies from China, the Middle East, and Europe are increasingly entering the continent – not only to access resources, but to tap into...
