by ZUĆE Group | May 18, 2026 | Destination Spotlight, Event Marketing & Visibility, Insights & Perspectives, MICE & Industry Insights
For decades, Nairobi operated as East Africa’s undisputed commercial and diplomatic hub. Regional headquarters, multinational corporations, development agencies, media houses, and international organisations naturally concentrated around the city. Kenya’s capital...
by ZUĆE Group | Apr 2, 2026 | Event Marketing & Visibility, Events & Experiences, Insights & Perspectives, MICE & Industry Insights
A More Grounded Conversation For a long time, Africa’s tourism and hospitality sector has been framed around future promise. The continent has been positioned as emerging – rich in culture, natural assets, and opportunity, but still “on the way.” That framing is...
by ZUĆE Group | Jan 15, 2026 | Destination Spotlight, Event Marketing & Visibility, Public Relations & Communications
For many brands expanding into Africa, Kenya and Rwanda are often the first markets to consider. Kenya offers scale, visibility, and access to a broad consumer base, while Rwanda provides a more structured and efficient environment for targeted engagement. Both...
by ZUĆE Group | Dec 27, 2025 | Event Marketing & Visibility, Insights & Perspectives
Over the past decade, Africa has moved from being a long-term opportunity to an active market for global business expansion. Companies from China, the Middle East, and Europe are increasingly entering the continent – not only to access resources, but to tap into...
