by ZUĆE Group | Jun 9, 2026 | Event Marketing & Visibility, Insights & Perspectives, Public Relations & Communications
A few days ago, a simple post on X (formerly Twitter) sparked an unexpectedly deep conversation across East Africa. Marketing strategist Janet Machuka observed something many people had been quietly feeling: “Maybe it’s just me, but I’m not feeling...
by ZUĆE Group | May 7, 2026 | Events & Experiences, Insights & Perspectives, MICE & Industry Insights, Planning your Event
Across Africa, conferences are changing. For years, the standard format remained almost identical. A ballroom setup. Long speeches. Panel discussions running all day. Networking squeezed into tea breaks. Most organizers focused heavily on programming while giving less...
